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Market your web address!!
Do you have a web site? If you don’t, get one! A web site is the least expensive way to get information to potential customers. However, many business owners forget to include their web address in their advertisements and signage! Put that web address in all of your ads, on operating instructions, on give-aways - put it everywhere! Just for fun look in the local yellow pages and see how many advertisers include their web address. Not many! The purpose of your advertising is to get people into your business. If the ad does not provide enough information, at least get them to go to your web site where you have lots of good stuff for them to see.
If you are lucky enough to have an awning or other sign for your business, PUT YOUR WEB ADDRESS on it! That is 24/7 exposure!!
Just having a website does not mean that the traffic is going to start flowing... you play a big part in the success of your site!
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