|
Marketing Tip by Val Clemont
Lumpy Mail - that’s right, lumpy mail. If you are going to invest in the high cost of a mail out campaign, make it lumpy and get it noticed! It doesn’t have to be complicated. Just drop a little something in the envelope that will make people want to open it. Val is known as the “Angel Lady” and she’ll often put some sort of angel in the envelope... it’s her trademark. Think of something creative! People ALWAYS open lumpy mail because they are just too curious to ignore it!
Things to put in lumpy mail: magnets, small note pads, coins, dried flowers - promoting a stallion? Put some alfalfa in there... Let your imagination run wild and see how successful that next campaign is!
|